“For thousands of years, we have had very good water managers who are “pushing” (supplying) us the water services that they think we need without much consideration for customer feedbacks and the limited water resources. This has worked very well for a long time because there was always enough water for everyone. But now we don’t have water for everyone anymore. It’s the end of the abundance era.” (TedxTalks)
David Zetland is a senior water economist in the Department of Environmental Economics and Natural Resources at Wageningen University in the Netherlands where he is working on an EU-funded project, “Evaluating Economic Policy Instruments for Sustainable Water Management in Europe.” He blogs on water, economics and politics at aguanomics.com and is the author of The End of Abundance: economic solutions to water scarcity (2011).